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Again, a Miko take on a well-known item: an MDF wooden Coaster with a cork base. In Holland, we ran a trial in 100 shops with 100 displays of Coasters and large sized wooden decorations showing texts. We did get many re-orders on the Coasters and so we therefore decided to expand the Coaster collection and cancel the larger wooded decorations. The new Coaster collection was born.
The Miko designers created 60 different coasters showing personalised texts and texts illustrating compliments. The design is fresh, modern, and has a hint of Scandinavian style. The display is colourful but not garish. It is really an eyecatcher in the shops!
The coasters have a cork backing to make sure they do not damage the surface of the table. The size of the coasters is 10 x 10 cm (3.94” x 3.94”) and they are 5 mm (0.2”) thick. The coasters are made of MDF wood and are UV-printed.
The Coaster collection is presented in a specially developed metal display. The size of the display has a diameter of 48 cm (18.9”) and a height of 172 cm (67.7”) and it has integrated baskets. These are the same baskets that we use for Greeting cards, but in a smaller size. This means you only need one display with no separate items.
The shipment will arrive as an assorted packing display, for ease of handling in your warehouse.
All collections are initially launched in the Netherlands. Following the launch phase, collections are evaluated and only successful collections are introduced onto the international market. The pre-test phase aims to examine each collection and its degree of success in order to reduce risks for our international partners.
Miko has created its international version of the Coaster Collection with a 13 digit barcode. It is also possible to have the international version translated into your national language.